Privacy & Cookie Policy
Data Controller
The data controller responsible for your personal data is Stereo Integrity UK Ltd, the authorised UK distributor for Stereo Integrity products.
If you have any queries about this policy or our data practices, please contact us at the address above.
Data We Collect
We collect personal data in a number of ways, depending on how you interact with us.
- Full name and billing or delivery address
- Email address and telephone number
- Payment information (processed securely via our payment provider — we do not store card details)
- Order history and product preferences
- Messages, enquiries and warranty claim details submitted via our contact form
- Account login credentials if you create an account
- IP address and approximate geographic location
- Browser type, operating system and device information
- Pages visited, time spent on pages and referral source
- Cookie identifiers (see Section 8)
- Payment verification and fraud prevention data from our payment processors
- Delivery status updates from our shipping partners
How We Use Your Data
We use the personal data we collect for the following purposes:
- Order fulfilment — processing your purchase, arranging delivery and handling returns or warranty claims
- Customer support — responding to enquiries, technical questions and complaints
- Account management — maintaining your account, login credentials and order history
- Legal compliance — meeting our obligations under tax, accounting and consumer protection law
- Fraud prevention — protecting against fraudulent transactions and unauthorised account access
- Website improvement — analysing usage data to improve the performance and content of our website
- Marketing — sending promotional emails and updates where you have given consent or where we have a legitimate interest and you have not opted out
Legal Basis for Processing
Under the UK GDPR, we must have a lawful basis for processing your personal data. The bases we rely on are:
- Contract (Article 6(1)(b)) — processing necessary to fulfil your order and deliver our products and services
- Legal obligation (Article 6(1)(c)) — processing required to comply with legal requirements such as tax records and consumer protection law
- Legitimate interests (Article 6(1)(f)) — processing for fraud prevention, website security, business analytics and direct marketing to existing customers, where your interests do not override ours
- Consent (Article 6(1)(a)) — for non-essential cookies and opt-in marketing communications, where you have given clear and specific consent
Sharing Your Data
We do not sell your personal data. We may share it with trusted third parties only where necessary to deliver our services or comply with the law:
- Payment processors — to securely process your transactions (e.g. Stripe, PayPal)
- Delivery and logistics partners — to dispatch and track your order
- IT and platform providers — our website hosting, CRM and email delivery providers who act as data processors under our instruction
- Legal and regulatory authorities — where required by law, court order or to prevent fraud
- Stereo Integrity (USA) — where necessary to fulfil warranty obligations or source products, under appropriate data transfer safeguards
All third parties are required to handle your data securely and in accordance with applicable data protection law.
Retention Periods
We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law.
- Order and transaction records — 7 years from the date of the transaction (HMRC requirement)
- Warranty claims — for the duration of the warranty period plus 1 year
- Customer account data — for as long as your account is active, plus 2 years after your last interaction
- Marketing consent records — until you withdraw consent or 3 years of inactivity, whichever is sooner
- Contact enquiries — 2 years from the date of the enquiry
- Website analytics data — 26 months (anonymised after this period)
After these periods, your data is securely deleted or anonymised.
Your Rights
Under the UK GDPR, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at sales@stereointegrity.co.uk.
Right of Access
Request a copy of the personal data we hold about you (Subject Access Request).
Right to Rectification
Ask us to correct inaccurate or incomplete personal data we hold about you.
Right to Erasure
Request deletion of your personal data where there is no legitimate reason for us to continue processing it.
Right to Restriction
Ask us to restrict how we process your data while a complaint or objection is being resolved.
Right to Object
Object to processing based on legitimate interests, including direct marketing (which we will always honour).
Right to Portability
Receive your data in a structured, machine-readable format and transfer it to another controller.
Cookies
Cookies are small text files placed on your device when you visit a website. We use cookies to make our website function correctly, understand how it is used and improve your experience.
| Cookie Name | Type | Purpose | Expires |
|---|---|---|---|
| woocommerce_cart_hash | Stores your shopping cart contents | Session | |
| woocommerce_session_* | Maintains your session and cart during checkout | 2 days | |
| wp_woocommerce_session_* | User session management for WooCommerce | 48 hours | |
| wordpress_logged_in_* | Keeps you logged in to your account | 14 days | |
| _ga, _gid | Google Analytics — distinguishes users and sessions for traffic analysis | 2 years / 24 hrs | |
| _gat | Google Analytics — throttles request rate | 1 minute | |
| viewed_cookie_policy | Remembers whether you have acknowledged the cookie notice | 1 year |
You can control and delete cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of this website, including your ability to complete a purchase. Analytics cookies require your consent and you may opt out at any time.
For more information about managing cookies, visit aboutcookies.org or allaboutcookies.org.
International Data Transfers
Some of our third-party service providers are based outside the United Kingdom, including in the United States. Where we transfer your data outside the UK, we ensure it receives equivalent protection by relying on one or more of the following safeguards:
- UK adequacy regulations for countries deemed to provide an adequate level of protection
- Standard Contractual Clauses (SCCs) approved by the ICO or adopted by the Secretary of State
- The UK International Data Transfer Agreement (IDTA) or the UK Addendum to EU SCCs
You can obtain further information about the safeguards in place for any international transfers by contacting us at sales@stereointegrity.co.uk.
Changes to This Policy
We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email.
We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the revised policy.
Contact & Complaints
If you have any questions about this policy, wish to exercise your data protection rights or have a concern about how we handle your data, please contact us:
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
Website: ico.org.uk
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF